Sam Wake is the founder and owner of Solve Don’t Sell. Solve

was born from his own journey as an entrepreneur trying to

figure out how to grow his businesses. Over the years, Sam has

started nonprofits, built companies, and served as a fractional

CEO for organizations struggling to scale. Through all of that, he

learned one simple truth: the most important thing a business

owner can do is clearly identify the problem they solve for their

ideal customer.